Why do I need to show my Cineville card again before finding my seat?

Many theaters ask their visitors to show their Cineville card again before entering a screening and finding their seat. This double-checking is done to prevent a Cineville ticket is given to a non-Cineville member, which of course mustn't happen.

With your Cineville membership you are supporting the independent film theaters: 90 percent of the membership fee goes to these theaters.